Short Runs, Big Gains

Name: Short Runs, Big Gains
ISBN: 978-93-6338-130-8

The Blueprint to Unleashing Profits in Digital Label Printing

By Ashok Gupta and Archit Gupta

Explores how digital technology and short-run production are changing the label-printing industry, with practical insights for printing businesses and new entrants.

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Short Runs, Big Gains, by Ashok Gupta and Archit Gupta

About the Book

Dive into the world of digital printing and its transformative impact on label printing. This book is for anyone curious about how digital printing shapes user tastes, preferences and choices, with valuable insights for seasoned professionals and for those just starting out in digital label printing.

In today’s fast-paced market, where speed and customisation are paramount, digital label printing has become a game-changer. The book explores digital label sheets and how they turn short-run printing into a strategic advantage: high-quality labels in smaller quantities, tailored to specific needs.

It shows how to tackle common challenges, such as high minimum order quantities and limited flexibility, and turn them into opportunities for growth: enhancing product offerings, driving higher profit margins and preparing a business for future trends.

Ready to level up your printing game? Let’s dive into the world of digital label printing and unlock new possibilities for your business.

Written For

Label manufacturers
Marketing professionals
Business owners
Supply chain and procurement managers
Graphic designers
Consumers and end users
Industry analysts
Educators and students

What Readers Say

With Mr. Gupta’s expert guidance, I was able to take my label printing business to the next level. He is a Gem of a person!

Trilok Mittal, Managing Director, Wonderpac, Sonipat, Haryana

As an experienced Digital Printer, I can say that the Book is a good contribution to the industry & I recommend reading this book.

N.P. Singh, Managing Director, Dips Technologies Pvt. Ltd., Delhi

Inside the Book

Introduction
Problem Statement: Challenges in Short-Run Printing
The Rise of Short-Run Opportunities
Innovative Solutions with Digital Label Sheets

Product Features and Benefits
Maximizing Profit Margins with Efficient Practices
Future of Printing: Staying Ahead with Innovation
Conclusion

Bonus Chapters

How to Increase Profitability in the Business of Digital Printing of Labels
How to Beat Competition with Other Digital Printers of Labels
How to Select the Right Label Sheet

About the Authors

Ashok Gupta

MD & CEO, Rational Business Corporation Pvt. Ltd.

A third-generation entrepreneur in the paper stationery business, Ashok Gupta is a science graduate from Hindu College, Delhi University, and a true industry veteran. With numerous awards and accolades to his name, he is an expert, a speaker and an author.

Archit Gupta

Director, Rational Business Corporation Pvt. Ltd.

With a background in economics and a passion for sales, Archit Gupta leads Desmat’s sales team and its nationwide network of distributors and retailers. He is an avid reader, too.

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What You’ll Gain

Uncover the Basics
Understand the fundamentals of digital printing and how it can benefit your business, especially for short-run projects.
Solve Key Challenges
Learn how to tackle common issues in short-run printing with innovative strategies and practical tips.
Spot Opportunities
Discover how to use the latest trends to grow your market presence and cater to niche demands.
Enhance Your Operations
Gain insights into using digital label sheets to improve speed, quality and cost-efficiency.
Prepare for the Future
Stay ahead with knowledge of emerging trends and how to adapt to evolving industry standards.